The Review Campaign That Pays for a Whole Software Switch

Here’s a bet: you’ve done great work for two or three hundred customers, and you have maybe thirty reviews to show for it.

That gap is money sitting on the table.

Why the reviews aren’t there

It’s not that your customers were unhappy. It’s that nobody ever asked — or someone asked once, by email, three weeks later, and it went nowhere. Asking for reviews is one of those jobs that’s easy to do and easy to never get to. So the reviews you’ve earned just… don’t exist yet.

The campaign

When we bring a business onto Lead Answered, the first thing we do after importing your customer list is run a review campaign. Sarah texts every past customer who never left one — with a photo of you and a short, human ask. Not an email. A text, from a name they recognize.

A chunk of them say yes. Not because we’re clever — because they liked the work and were never asked.

What a week of new 5-stars actually does

• More calls. Your Google rank moves with review count and freshness. More reviews, more calls, more jobs.
• More trust. The homeowner comparing three companies picks the one with 120 recent reviews over the one with 30.
• More closes. Reviews are the cheapest sales rep you’ll ever hire.

Why it matters for switching software

The reason people don’t switch tools isn’t that they love their current one — it’s that switching feels like all pain, no payoff. The review campaign flips that. Before you’ve paid us anything, you’ve got a wave of new reviews and the calls that come with them. The migration pays for itself on day one.

That’s the point of building it with you: your first win comes before your first invoice.

Want that first week? Become a design partner — we’re taking on three.